Nonprofits Have a Mission, a Reason for Existing & Typically a Small Marketing Budget
As a nonprofit marketers agency, I know just how to handle that. Nonprofit marketing requires a different strategy and approach than marketing for-profit companies. While for-profit businesses focus on sales metrics, nonprofits typically seek donations, corporate sponsorships, government grants and mission purposed activities. Yet each sector equally benefits from strategic partnerships, audience/customer insights and data-driven marketing initiatives.
I have experience in both nonprofit and corporate environments, which equips me to provide valuable insights from both sides of the table. I’ve helped organizations uncover strategic alliances and create everything from digital campaigns, brand awareness initiatives, cause-marketing partnerships and full-blown events. I understand the complexities of nonprofit missions and know how to manage corporate social responsibility initiatives. Yet, when needed, my digital and direct marketing experience kicks into high gear when crafting campaigns geared to meet your organization’s specific goals.