The Power of Traditional Marketing in a Digital World
We live and work in a digital ecosystem, however, traditional marketing still has its place. Traditional advertising formats such as print, TV, radio and direct mail can still pack a hefty punch when trying to capture consumers’ attention. Especially when consumers are bombarded with thousands of online marketing messages per day.
Traditional marketing, when used correctly, can integrate seamlessly with online tactics to enhance digital solutions. Infomercials and radio spots can be a powerful direct marketing tool which will lead consumers to your website while direct mail and below the line promotional materials can help guide customers to digital campaigns.
While I specialize in the digital space as a full-service marketer I combine digital experiences with traditional marketing strategies that focus on creating a complete 360° brand experience for customers.