Living in the Post Digital Revolution Age Does Not Diminish the Importance of Face-to-Face Events

Every tech-savvy individual knows nothing can replace the value of an exceptional face-to-face experience. This is why the events industry is a powerful, economic force which more brands are turning to create and nurture offline connections.

Events come in all shapes and sizes, yet no matter the type of event, a well thought out and executed event marketing strategy will ensure a successful outcome. We know better than anyone that events aren’t just about creating a good time, it’s about creating a business opportunity with real deliverables and financial goals at stake. A strategy ensures that the right people are attracted to the event and that the experiences created for them will develop into a mutually beneficial and profitable relationship for years to come.

Send Me a Message

Using Event Data to Build Richer Experiences

I have the experience and expertise to design event activities and marketing strategies that build awareness and drive revenue. I help with everything from building the website, increasing event registrations and for producing the pre-event, during and post-event experiences for attendees. I’ll even help develop timelines, budgets, event improvement plans and sponsorship strategies. I work with you to define obtainable goals and use metrics to measure performance and drive initiatives.

Technology will have a major impact on your event. Having the right suite of event technology solutions can make or break the experience. Need help with registration management, data collection or real-time customer behavior analysis, no problem. Do you already have a system in place but are looking for a content management and digital marketing solution to drive growth? I can help with that too. Whether you need a digital events specialist, a start-to-finish event program manager, or a fully outsourced team, you can count on me to support your event marketing needs.

EVENT MARKETING SERVICES

LOGISTICS

CONCEPT &
CREATION

Events are one of the biggest and best additions to any marketing strategy. Both B2B and B2C companies can benefit from using event marketing to help bridge the gap between customers offline and online experiences. I have done everything from helping produce large-scale national trade shows to intimate launch parties. I can help you create, plan and execute a customized event built to generate leads and increase sales.

EVENT
WEBSITES

Events have lots of moving parts – dates, speakers, venues, schedules and so on. Keeping all of this information up-to-date and presented to attendees in a fun and informative way is vital. I build custom websites to showcase your event’s true culture, ensure attendees can easily register all while keeping the back-end functional and easy for organizers to use.

TICKETING &
REGISTRATIONS

Selecting and managing the appropriate ticketing solution for your event is a big deal. I can guide you through the process of either choosing a technology partner or building a customized solution right into your CMS website. Each situation provides customers with the best registration experience for your event, while ensuring the solution is responsive, has good sales conversion rates, provides useful reporting tools and is easy to use.

PERMITTING
& LICENSING

Events require special planning and scheduling to ensure the safety of participants and the safety of non-attendees who may be impacted by the event. Various permits and licenses may require illustrated floor plans, route plans, traffic flow diagrams and other items to accompany applications prior to approval. I assist event organizers with planning, scheduling and producing the vital documents required for producing a safe event.

BRANDING & STRATEGY

CONSULTING &
BRANDING

I work as a driving force with the key members of your company to help develop the creative, marketing and sales initiatives that boost profitability and increase a company’s overall growth. I help companies realize and accomplish visions and goals, develop brand assets, develop and manage budgets.

SALES & GROWTH
PLANS

I strategize, plan, define budgets, oversee, execute, track, analyze and report to identify what’s working and what needs to change. I utilize your sales metrics and market research to determine what growth strategies would work for your event and determine a plan to implement those findings.

VOLUNTEER RECRUITMENT
& MANAGEMENT

Volunteers are the heart and soul of any event. Both large and small events know, it’s almost impossible to run an event without them. I’ll help recruit volunteers by promoting the opportunity in your local area, define volunteer assignments and help manage volunteer incentives.

SPONSORSHIP PROGRAM
DEVELOPMENT

Creating partnerships with other brands that align with your mission and key target audience is a win-win situation for all parties. A well-thought-out sponsorship program will communicate the overall value of the sponsor opportunity to potential partners, define the mutually beneficial deliverables.

INTEGRATED MARKETING

COLLATERAL &
SWAG DEVELOPMENT

With the many details involved in organizing an event, collateral is not one you want to shortchange. Posters, postcards and banners will contribute to the visual experience you are building for your brand. How does your swag bag compare to your competitors? Do you have the right amount of branded bling for event attendees? Shirts, sacks and even socks can help build brand awareness long after your event has ended and attendees feel they received a good bang for their buck.

PRE & POST
EVENT COMMUNICATIONS

Event communications should go far beyond sending out an invite, confirmation email, and thank you. You’ll want to keep the excitement surrounding your event going all year long. Pre-event marketing should promote the event but also get people synced to go. Talking directly with your community on social media goes a long way. Post-event follow-ups and surveys leave a lasting impression and provide the insights needed to make improvements, capture new audiences and entice sponsorships.

PAY-PER-CLICK
(PPC) ADVERTISING

Timing is everything when using pay-per-click advertising to promote events. Calculating the appropriate spend and exact time the ad will run is essential to make sure that your event is getting the attention it needs at the time when people will be most interested in signing up. Toggle that with weather forecasts and current events to make sure your ad will be seen when people are ready and available to buy.

TARGETED
MARKETING

Events live and die by their attendees. I collect and analyze customer data to pinpoint the demographic, psychographic and behavioral characteristics of your attendees. Once we figure out who your attendees are, where they ‘hang out’ and when they typically sign up, I can create the marketing plan to not just help increase registrations, but to encourage your previous and past attendees to come back for more.