In Today’s World, You Can’t Just Tell a Story on a Website and Expect Your Business to Grow
You need to find a way to create an experience for your customers, which in turn will help make them a part of your story. Social conversations, surveys, podcasts, personalized emails and events are among the few ways a brand will choose to communicate with their customers. This ‘integrated marketing’ approach is the basis of any good marketing strategy. For the most part, all of these experience will lead a user or potential customer back to your website.
Once a user is on your website, it is your job (or ours) to ensure that they have a useful and valuable experience. Now, thanks to technology innovation leveling the playing field, every company regardless of age, industry, wealth, or offering can create unforgettable digital experiences. Your customer can have access to all the information they need to make an informed buying decision, and the back-end of your website will support the functionality and integrations needed to provide an ongoing interactive experience for your customer as they make their way on their buyer’s journey with your brand.