Nonprofits Have a Mission, a Reason for Existing & Typically a Small Marketing Budget

As a nonprofit marketers agency, I know just how to handle that. Nonprofit marketing requires a different strategy and approach than marketing for-profit companies. While for-profit businesses focus on sales metrics, nonprofits typically seek donations, corporate sponsorships, government grants and mission purposed activities. Yet each sector equally benefits from strategic partnerships, audience/customer insights and data-driven marketing initiatives.

I have experience in both nonprofit and corporate environments, which equips me to provide valuable insights from both sides of the table. I’ve helped organizations uncover strategic alliances and create everything from digital campaigns, brand awareness initiatives, cause-marketing partnerships and full-blown events. I understand the complexities of nonprofit missions and know how to manage corporate social responsibility initiatives. Yet, when needed, my digital and direct marketing experience kicks into high gear when crafting campaigns geared to meet your organization’s specific goals.

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Whatever Your Mission is, My Mission is to Help You Market Yours

I know nonprofit marketing isn’t just about pushing a message out. It’s about creating partnerships and developing relationships with the people who will ultimately create change in the world.

I bring a fresh perspective and vast experience to every project by listening to your community and using the audience insights to understand their wants, needs and motivations. I then build an actionable plan that will enable your organization to appeal to people’s emotions and ethics. This helps to build the key relationships needed with donors, constituents or if appropriate customers. Each strategy is customized for the specific client or project and once launched, periodically assessed and adjusted based on the marketing metrics.

I am hundred percent dedicated to helping make the world a better place. All the companies I work with strive to take on environmental, social and health challenges with the missions, products or services they sell. I built my studio to support the organizations, agencies and companies dedicated to those supporting social good. I am ready to change the world. Let’s do it together.

NONPROFIT MARKETING SERVICES

BRANDING

Contrary to popular belief, branding isn’t just for businesses looking to make a profit. The trust that a strong brand can evoke provides nonprofit organizations with the authority and credibility to move conversations forward and to elevate certain issues. A well branded nonprofit will be able to effectively and efficiently deploy a unified message which will allow their organization to maximize their social impact, serve their mission and stay true to their organization’s values and culture. I work with nonprofit leaders to help ensure the organization’s internal identity and external image are aligned with each other and with the organization’s core values and mission.

BRANDING & DESIGN

I work as a driving force to help develop the creative, marketing and sales initiatives that boost awareness and increases an organization’s overall impact and growth. I help organizations realize and accomplish their mission, visions and goals, create brand assets, develop budgets and help in the overall creative and marketing process.

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WEBSITE DESIGN & DEVELOPMENT

Nonprofit websites have lots of moving parts. The front-end has to showcase the organization’s mission to encourage and capture new support and collect donations or fees. While the back-end has to be robust enough to support the database and easy for staff to manage the day-to-day activities. My custom websites showcase your mission and true culture while keeping the back-end functional and easy to use for staff.

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COLLATERAL DEVELOPMENT

With the many details involved in creating awareness, soliciting donations and producing fundraisers, collateral is not an area you want to short change. Posters, postcards and banners will contribute to the visual experience you are building for your brand. Fundraiser swag bags and donor gifts are a big deal. Well-designed t-shirts, buttons, ribbons and wristbands will help build brand awareness and create brand love for your organization and mission.

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STRATEGY & CONSULTING

Nonprofits are true catalysts of change, and with that comes a responsibility to create a social impact, not just raise money. I create strategies to help build awareness, draw new participants to the cause and develop key-partnerships that will create the biggest social impact.

SPONSORSHIP
PROGRAM DEVELOPMENT

Strategic partnerships with other brands that align with your mission and key target audience is a win-win situation for all parties. I create sponsorship programs that communicate the overall value of the opportunity to potential partners, defines the mutually beneficial deliverables.

GROWTH
PLANS

I strategize, plan, define budgets, oversee, execute, track, analyze and report to identify what’s working and what needs to change. I’ll analyze your metrics and current market research to determine what growth strategies would work for your organization and determine a plan to implement those findings.

VOLUNTEER
RECRUITMENT

Volunteers are the heart and soul of any nonprofit organization as both large and small organizations know. It’s almost impossible to run an organization without them. I can help recruit volunteers by promoting the opportunity in your local area, define volunteer assignments and help manage volunteer incentives.

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INTEGRATED MARKETING

In simplest terms, having an integrated marketing plan means that all of your communication tools work seamlessly together to create a consistent image and message. This includes a combination of social media, direct marketing, advertisements, public relations and everything in between. I work to ensure your content matters to your target audience, whether it be educational or inspirational, is shareable and speaks to the what and the why of your organization’s true purpose.

TARGETED MARKETING

Nonprofits, while mission purposed, live and die by financial contributions, memberships dues, fees and sometimes the sale of tangible goods or event registrations. I collect and analyze your data to pinpoint the demographic, psychographic and behavioral characteristics of your key contributors and look for trends in your revenue streams. Once we fully understand your business model, I can create the marketing plan to help increase financial efforts and meet organizational goals.

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COMMUNICATIONS

Consistent communication is key for any organization. Your communications strategy should go far beyond sending out an invitation to an event, soliciting a donation or emailing a thank you. Communicating directly with your community on social media to answer questions and point them to any vital information goes a long way to building the overall culture of the organization. Creating informative blog posts helps keep current members up-to-date while contributing to your website’s SEO. I’ll craft a communications strategy that will help showcase your organization’s mission, increase awareness, meet partner sponsor deliverables (if appropriate) and build new relationships.

EVENT MARKETING

Events are one of the biggest and best additions to any nonprofit marketing strategy. If you already have fundraising events planned, we can help build awareness, elevate the experience and increase attendees. Starting from scratch, or ready for a change? I’ll help you determine what the best event marketing options are for your organization that will help build awareness, generate leads, increase donations and works well with your budget.

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