A CPG Expert That Creates Solutions with Compliance in Mind

Building brands in heavily regulated industries present a unique set of challenges that business owners face, daily. Working with my product development experience and regulatory awareness can help reduce costly changes if products are produced before issues are uncovered.

I work closely with my clients and acts as an integral part of their project management team. I offer help during the product development and planning stages to ensure the proper documentation and lab tests required for certain marketing claims are obtained. I also bring years of experience and relationships to the table when sourcing packaging components, co-packing facilities, bottle decorators and print vendors, saving clients hundreds of thousands of dollars on every run.

My insights and oversight help guide key decisions to minimize any gray areas and help clarify goals. My clients quickly and easily get through compliance checks without having to undergo costly changes to work after it has been completed and paid for. Minimal changes after the development of branding assets leave more money on the table for marketing, promotions and building a truly integrated customer experience.
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Building a Strong CPG Brand Starts From the Ground Up

I am not like any other creative studio. While great design and meaningful marketing is at my core, the creativity doesn’t stop there. It takes so much more than a beautifully designed package or a compelling marketing campaign to build a brand. It takes a combination of data, science, art, regulatory knowledge, production capabilities… and sometimes the unique ability to mitigate risk versus reward when making complex decisions.

I go so much further than designing you a logo, creating a package design or building you a website. I dive deep into the development process and develop the ‘brand’ around my knowledge of government regulations and specialized skill sets in packaging, pre-press, and the product production process. This will help you stay within regulations and reduce costs which will directly impact your margins and price per unit. From there I will begin to evaluate your brands positioning and develop the marketing programs that will help you gain a loyal customer following.

Specialized Service Segments:

With 17 years of direct experience bringing natural foods, vitamins, dietary supplements and natural beauty products to market, I have a better understanding of the total marketplace, including how and why customers buy.

My solutions are created to help CPG companies develop new products and penetrate new markets to achieve growth and profits. I use smart strategies and harness consumer data and insights to create high-end creative solutions across the key business areas of advertising, marketing, sales, packaging, supply chain, and product line management.

NATURAL &
FUNCTIONAL FOODS

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VITAMINS &
SUPPLEMENTS

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NATURAL BEAUTY &
COSMETICS

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CPG SERVICES

At the end of the day, when marketing CPG’s, a customer’s experience is shaped by how well your product aligns with their expectations. Customers care about everything from the individual ingredients and sustainable packaging through the founder’s story and if the price point is right. When you work with experienced product marketers, you will be able to see firsthand how properly executed ideas and processes will ensure your brand meets all your customer expectations. From there just watch how your sales will soar.

PACKAGING & LABEL DESIGN

Package and label design consists of three separate components; structural, graphical and compliance. I pay attention to all three to create a piece of art that speaks to the customers and meets FDA guidelines.

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PRODUCT BRANDING

If you offer multiple products that serve different audiences or sell products with separate visions, I can help create product-specific branding and selling strategies for each of your segments.

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PRODUCT LINE MANAGEMENT

Creating products while maintaining high margins takes a team of cost-efficient professionals. I can help you save thousands of dollars in the product development process through our relationships with suppliers, manufacturers, fillers, printers and bottle decorators.

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