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Product Branding Helps to Produce Solid, Well-Connected Connections with Consumers
Branding a product is very different from branding a company. Corporate branding involves marketing various products or services under a general umbrella while branding a specific product (or product line) is built around the customers’ reactions to that specific item. Each follows a similar branding premise, however, the paths and plans will be different.
The way consumers interact with a product is different from the way they will interact with a company. Because there are so many similar products on the market, it makes it difficult to differentiate one over the other solely based on price and benefits alone. Consumers are diving deeper into the product’s story and are buying items they identify with and trust.
Many companies will incorporate different branding strategies across its product mix. Each product-specific branding strategy will allow a company to focus on the individual products identity, personality and imagery to make it stand out. Individual product’s key performance indicators (KPIs) are created, measured and then used to create tailored marketing and sales campaigns.
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When Individual Product Branding is the Best Path
Companies can reap several awards for marketing and maintaining a specific product branding strategy, alongside its corporate brand presence. Having overall name recognition and brand loyalty goes a long way when entering a niche market, category or audience yet being able to stand out amongst ‘like’ products is equally beneficial.
If you offer multiple products that aim to serve distinctly different audiences or the products you sell have separate visions and purposes, I can help create product specific branding and selling strategies by analyzing your customer segments and insights. Your new product brand will have its own vision, marketing plan and be free to play its own game, unrestricted by the parent brand.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” fullwidth=”yes” bg_type=”bg_image” fw_columns=”yes” top_margin=”0″ bottom_margin=”0″ image_url=”4991″ css=”.vc_custom_1663624209916{background-image: url(https://trontz.wpenginepowered.com/wp-content/uploads/2018/09/trontz-page-image-block1-1900×850-cpg-agency-product-branding.jpg?id=4991) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” _et_uniqid=”et_custom_uniqid_new_6328e40160a2b”][vc_column][vc_column_text el_class=”.text-on-color”]
PRODUCT BRANDING SERVICES
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BRANDING
& DESIGN
I work as a driving force with the key members of your company to help develop the overall products brand strategy along with the creative, marketing and sales initiatives that boost profitability and increase a company’s overall CAGR (Compound Annual Growth Rate). I help companies realize and accomplish visions and goals, develop brand assets, create creative and production budgets and help in the overall product development process.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”.text-on-color-3-box-center”]
PACKAGING
& LABELING
Package and label design consists of three separate components; structural, graphical and compliance. I pay attention to all the details required to create a functional yet cost-effective piece of art that speaks to the customers wants and needs, entails the technical and physical requirements for the actual product and meets both the FDA and FTC labeling guidelines.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_column_text css=”.vc_custom_1602538046463{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;}” el_class=”.text-on-color-3-box-center”]
TARGETED
MARKETING
Consumer packaged goods marketing requires its own game plan. I work through the entire life-cycle of your consumer from identifying who they are, where they live, what are their economic classes and what drives their buying trends. This is done to help identify the internal and external voice of your company as well as the individual roadmap for each unique product.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ offset=”vc_col-lg-3 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”.text-on-color-3-box-center”]
SALES
& GROWTH
I strategize, plan, define budgets, oversee, execute, track, analyze and report to identify the proper marketing mix for each brand. This is accomplished by being able to ‘touch’ all departments so brand assets, brand standards and brand messaging are always constant and compliant. This helps ensure that all marketing materials are properly created, distributed and utilized.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text el_class=”.text-on-white”]
Specialized Service Segments:
With 17 years of direct marketing experience bringing natural foods, vitamins, dietary supplements and natural beauty products to market, I have a solid understanding of the total marketplace, including how and why customers buy.
My solutions are created to help CPG companies develop new products and penetrate new markets to achieve growth and profits. I use smart strategies and harness consumer data and insights to create high-end creative solutions across the key business areas of advertising, marketing, sales, packaging, supply chain, and product line management.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_column_text el_class=”.custom-box-segments” css=”.vc_custom_1663956688673{background-image: url(https://trontz.wpenginepowered.com/wp-content/uploads/2017/11/trontz-page-product-branding-foods.jpg?id=4526) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]
NATURAL &
FUNCTIONAL FOODS
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VITAMINS &
SUPPLEMENTS
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NATURAL BEAUTY &
COSMETICS
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Find Out if TMD is Right For You
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