Natural & Functional Foods Packaging
The overall impact food has on one’s health and well-being is on most Americans’ minds these days. And with that comes a rise in consumer expectations for natural products that support a healthy lifestyle and have the potential for reducing health risks.
Because of this, the number of consumers who are paying close attention to the ingredients on labels is at an all-time high. They’re taking the time to look beyond the nutritional characteristics of a product and will review the marketing claims to determine if a product is healthy or not. With the overall definition of ‘healthy’ varying, brands that honestly and ethically promote the benefits of their products will be poised for success.
Informed consumers will take things one step further and look for transparent information such as what ingredients are in the products as well as how those ingredients are produced and sourced. This demanded for greater transparency in on the rise, and those companies who are responding timely have seen both brand loyalty and profits soar.
Package designs that not only visually stand out amongst competitors but explains the added value and benefits of the ingredients will help to build a loyal customer base. Especially when new to natural consumers are comparing your product to lower-priced, mass-produced options.