I Design Packages for One Reason Only – to Sell
I’m not your typical packaging designer. While yes, designers and can create beautiful and functional pieces of art, my focus is to develop business-minded designs. With 20+ years in the Consumer Packaged Goods industry, I am a package designer that knows how to make a sale. This knowledge drives my process, and in the end, drives your design.
With buying decisions so heavily dependent on a package’s power to influence shopping behavior, it’s crucial to maximize a packaging design’s potential and optimize every aspect of it. When developing my designs, I take everything into account. Before I start the design process, I make sure I have a strong understanding of the product itself. I then analyze the target market, competition and current trends. I make sure I understand your brand’s mission, purpose and promise and that it is well represented in the overall design. I’ll work hard to make it easy for the consumer to understand instantly what your product is and what the benefits are. And I’ll make sure the design is one that works well with your manufacturing and distribution systems. In the end, your package will be a perfect little sales driving machine.