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Anybody Can Make You Look Good. But Will They Help You Grow?

Building a brand is an investment in long-term, sustainable growth. It’s a continual and consistent process that doesn’t happen overnight. It involves understanding how each piece of a puzzle works and how they fit into a larger context.

The key to thinking up and creating consistent and recognizable components for a cohesive brand requires a bird’s-eye view of the entire business or organization. When I join forces with a new or existing company, I look at the overall relationship between the parts and the whole, giving me a holistic point of view of the entire business.

This knowledge gives me the ability to create customized experiences through digital, print and web formats that bring all the components of a brand together to tell one cohesive story. Each endeavor I embark on is completely created in-house and customized to foster brilliant experiences that fit both the brand and customers’ needs.

See My Work

Building a Brand is Like Embarking on a Journey… and Every Journey Needs a Direction

Every decision you make either enriches or undermines your brand’s success. Because of that, I make sure everything from strategy and design through the digital and experiential marketing solutions are integrated to showcase your company culture and core values to your specific audience. I do this by putting your customer first, challenge the way things are done and help you leverage technology so you can become more agile and responsive.

I’ll help drive every decision from how to build your website, package your products and market your offerings. If you let me, I’ll dive deep into your internal processes and procedures to see how they affect efficiency. I make suggestions and implement changes that will enable you to focus on your core competencies and directly impact your ability to grow.

Regardless of your industry, category or background, we can help. Our sweet spot is working with high-growth Natural Products, Socially Responsible and Healthy Lifestyle companies because, well, we all want the work we do to help make the world a better place. However, whatever your challenge is, I’m here to uncover your potential, help you avoid costly mistakes and guide your brand to achieve greatness.

Services


STRATEGY &
CONSULTING

• Competitive Analysis
• Market Research
• Messaging Strategy
• SWOT & PEST Analysis
• Go-to-Market Strategies
• Assessments & Reviews
• One-on-One Consulting

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BRANDING
& DESIGN

• Logo Design & Identity Packages
• Vision & Mission Statements
• Brand Strategy & Positioning
• Brand Stories & Voice
• Brand Manual/Style Guide
• Infographics & Animations
• Promotional Products

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WEBSITE DESIGN
& DEVELOPMENT

• Landing Pages
• eCommerce (WooCommerce)
• User Interface (UI)
• User Experience (UX)
• Accounting Software Integrations
• Site Maintenance
• Site Hosting

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INTEGRATED
MARKETING

• Affiliate Marketing
• Direct Marketing
• Email Marketing
• Inbound Marketing
• Pay Per Click Campaigns (PPC)
• Social Media Marketing (SMM)
• Search Engine Optimization (SEO)

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PACKAGE
DESIGN

• Package Design
• Label Design
• Private-Label Package Design
• Die-Line Creation
• Structural Design
• Product Photography

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PRODUCT
BRANDING

• Natural Foods & Cosmetics
• Vitamins & Supplements
• FDA Compliant Marketing Claims
• Product Specific Strategies
• Multi-Product Branding Strategies
• Product Launch Campaigns

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PRODUCT LINE
MANAGEMENT

• Product Line Management
• Component Sourcing
• Vendor & Supplier Relations
• Lab Testing & Compliance
• Workflow & Asset Distribution
• Quality Control

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EVENT
MARKETING

• Event Concept & Creation
• Event Management
• Pre & Post Event Communications
• Ticketing & Registration Solutions
• Sponsorship Program Development
• Volunteer Recruitment

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