I Build Business Minded Events to Create Meaningful Connections
I know better than anybody that no two events are the same. Whether it’s a trade show, a training, a race or a launch, countless hours of work and planning go into organizing a successful event. Anyone who’s ever been involved in organizing one understands just how many hundreds of moving parts there are such as sourcing the right venue, finding the right speakers, bringing in a targeted audience and attracting key sponsors. Each event will have its own goals and objectives and must be planned in accordance to meet its key performance indicators (KPIs).
As a branding studio, we know brand building is about creating meaningful relationships between you and your customer. It doesn’t happen after a one-time meeting and it doesn’t happen overnight. It takes time to turn those meetings into a series of ongoing mutually beneficial connections. Because of that, my work doesn’t stop once the event is over. That’s when I start to work on building momentum off the event itself, to create a series of digital interactions with your attendees. When that happens, you have built a true ongoing relationship.