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turmeric powder, root and capsules
Branding
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Why Marketing Natural Products is So Complicated: Part 3 – The Claims Conundrum

February 19, 2019 / 435
Many marketers’ wonder; if we know an ingredient has been used medicinally for centuries why are we restricted from talking about the natural benefits today? Continue reading
Michelle Trontz
drop of an extract on a blurred background
Branding
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Why Marketing Natural Products is So Complicated: Part 2 – Natural Doesn’t Necessarily Mean Safe

February 12, 2019 / 434
Misbranding issues can halt the growth of a company. The costs to rectify issues across many mediums such as websites, packaging and promotions is hefty. Continue reading
Michelle Trontz
business woman stress out
Branding
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Why Marketing Natural Products is So Complicated: Part 1 of 3

January 31, 2019 / 882
FDA commissioner announces the formation of dietary supplement working group. Expect more enforcement for supplements, functional foods including CBDs. Continue reading
Michelle Trontz

About TMD

I am a creative marketer with an edge. I often work with companies in the natural products and healthy lifestyle space because I have regulatory knowledge, business know-how and a deep understanding of the ‘natural consumer’.

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