Integrated Marketing Builds Better Experiences

Marketing has and continues to undergo rapid and major changes over the last decade. Mainly because of the influx of marketing messages that one can receive on any given day. It is imperative to reach customers on their many devices and channels, yet simply having a presence is no longer enough to build the long-term relationships needed to sustain success.

Integrated marketing goes one step further than traditional marketing, which simply ensures that you are present in different places. Driven by the digital revolution and the rise of personalization, integrated marketing utilizes a mix of different marketing mediums to deliver a consistent message and a seamless ongoing experience for customers, no matter when and where they interact with your brand.

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Developing the Integrated Marketing Roadmap

Determining the marketing roadmap and building out the infrastructure to deliver integrated campaigns can be a daunting task. Thanks to the growth of technology, all the different components of marketing can now be built to work together to achieve common goals.

Imagine your customer on their buying journey with your brand. Does your customer receive the same experience and message regardless if they engage with your brand in a physical location, at an event or on a website? Is each experience on every channel consistent and complementary? Do your marketing materials work together to nurture the first-time buyer as well as keep your long-term customers engaged? How well do those materials feed into your sales strategy and support your sales team?

I’ll weave together all aspects of traditional and digital marketing communications such as advertising, sales promotion, public relations, direct marketing and social media so they all work as one unified force. It is a process designed to ensure that all messaging and communication strategies are consistent across all channels and are centered on the customer.

Specialized Service Segments:

TRADITIONAL MARKETING
SERVICES:

• Integrated Strategy
• Collateral Development
• Direct Marketing
• Advertising (Print & Radio)
• Outdoor Advertising

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DIGITAL MARKETING
SERVICES:

• Inbound Marketing Strategy
• Email Marketing
• Content Marketing
• Facebook Marketing
• Social Media Marketing
• Search Engine Optimization
• Pay Per Click Campaigns

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DETERMINING YOUR MARKETING MIX

When looking at the list of marketing mediums one can partake in, things can quickly get overwhelming. Creating a successful marketing mix that stays within a set budget while increasing sales requires research, experimenting, analyzing and adjusting.

Determining your marketing spend and the number of tactics you will need for your business will vary depending on how established and well-funded your competitors are, how easy it is to reach your unique target audience, the complexity of your message and the cost of the media required to reach your prospects. The key is to assemble a group of marketing tactics that will win early sales and sustain your business as you build a larger customer base with more extensive campaigns. Together, we’ll determine what marketing mediums to pursue based on your needs and the projects that will have the biggest impact on your profits.