I Design Packages for One Reason Only – to Sell

I’m not your typical packaging designer. While yes, designers and can create beautiful and functional pieces of art, my focus is to develop business-minded designs. With 20+ years in the Consumer Packaged Goods industry, I am a package designer that knows how to make a sale. This knowledge drives my process, and in the end, drives your design.

With buying decisions so heavily dependent on a package’s power to influence shopping behavior, it’s crucial to maximize a packaging design’s potential and optimize every aspect of it. When developing my designs, I take everything into account. Before I start the design process, I make sure I have a strong understanding of the product itself. I then analyze the target market, competition and current trends. I make sure I understand your brand’s mission, purpose and promise and that it is well represented in the overall design. I’ll work hard to make it easy for the consumer to understand instantly what your product is and what the benefits are. And I’ll make sure the design is one that works well with your manufacturing and distribution systems. In the end, your package will be a perfect little sales driving machine.

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Don’t Just Stand Out, Stand The Test of Time

Your package or label design will comprise three separate components; structural, graphical and compliance. I pay attention to all the details required to create a functional yet cost-effective piece of art that speaks to the customers wants and needs, entails the technical and physical requirements for the actual product and meets FDA, USDA and FTC labeling guidelines.

PACKAGE DESIGN COMPONENTS

STRUCTURAL:

If you think it, I can make it. I’ll create your vision with a custom packaging solution. Need a custom die line. No problem. Looking for professionally done die-cuts, we can do that too. I’ll create a product mockup and prototypes for all the crazy ideas we come up with. This is so you can see what the final piece will look like before it goes into production.

GRAPHICAL:

Today’s packaging and label designs must be eye-catching, be unique on its own yet still be recognizable as part of a full line, keep up with today’s trends yet transcend through time. Your package will be designed based on consumer research, your competitive landscape and around your brand story.

COMPLIANCE:

I not only design product packaging that sets you apart from your competition. I know how to work with compliance experts and legal teams on nutritional facts, supplement facts and on FDA and FTC compliant marketing claims. My packaging designs typically pass compliance checks on the first pass with flying colors, eliminating multiple reviews and costly redesigns. Looking to make sure your package is sustainable. I’ll source environmentally friendly packaging materials and solutions so while your brand is built to last forever, your packaging won’t have to.

Specialized Service Segments:

With 19+ years of direct experience bringing natural foods, vitamins, dietary supplements and natural beauty products to market, I have a solid understanding of the total marketplace, including how and why customers buy.

My solutions are created to help CPG companies develop new products and penetrate new markets to achieve growth and profits. I use smart strategies and harness consumer data and insights to create high-end creative solutions across the key business areas of advertising, marketing, sales, packaging, supply chain, and product line management.

NATURAL &
FUNCTIONAL FOODS

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VITAMINS &
SUPPLEMENTS

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NATURAL BEAUTY &
COSMETICS

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