World Market Apologizes for Inappropriate Email
Yesterday World Market sent out a seemingly innocent email to promote the sale of Torani Syrups from Italy. Hours later an apology was sent out.
Brands that Behave Badly Could Bring More Regulations to Good Companies
It’s been almost 15 years since the NOP started restricting the use of the term ‘organic’ on packaging and labeling. It’s been even longer since the term ‘healthy’ was defined and regulated by the FDA.Now the FDA is looking at the term ‘natural’. Here’s why.
The Dirty Dozen Digital Etiquette Mistakes People Make
Most of us are masters of our own universe when we present and engage in person. However, things can change dramatically when we are online.
5 Social Media Best Practices Any Small Business Can Do
40% of marketers believe that social media marketing has become more difficult in the last 12 months. Great! Just what we all wanted to hear.
Size Does Matter. Especially if You Are Selling to Millennials.
Over the past few years, every time we start a new project we always hear the same thing. “Can you please make my logo bigger?” Technically, we can. The real question is…should we?
5 Essentials That Absolutely Need To Be In Your Marketing Budget
Small businesses are killing it in today’s economy. The SBA states that a small business starts every minute. That means that two or three businesses will start before you even finish reading this post.