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Illustrated computer, tablet and smartphone with two sets of words. One side is trust. The other is misinformation.
Branding
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Google Uses Ranking Algorithms To Combat MisInformation

February 26, 2019 / 823
Fake news, spammy content and disinformation plagued the web in 2018. So much that misinformation was named the word of the year by Dictionary.com. Google... Continue reading
Michelle Trontz
turmeric powder, root and capsules
Branding
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Why Marketing Natural Products is So Complicated: Part 3 – The Claims Conundrum

February 19, 2019 / 435
Many marketers’ wonder; if we know an ingredient has been used medicinally for centuries why are we restricted from talking about the natural benefits today? Continue reading
Michelle Trontz
drop of an extract on a blurred background
Branding
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Why Marketing Natural Products is So Complicated: Part 2 – Natural Doesn’t Necessarily Mean Safe

February 12, 2019 / 434
Misbranding issues can halt the growth of a company. The costs to rectify issues across many mediums such as websites, packaging and promotions is hefty. Continue reading
Michelle Trontz
business woman stress out
Branding
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Why Marketing Natural Products is So Complicated: Part 1 of 3

January 31, 2019 / 882
FDA commissioner announces the formation of dietary supplement working group. Expect more enforcement for supplements, functional foods including CBDs. Continue reading
Michelle Trontz
Branding
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World Market Apologizes for Inappropriate Email

August 26, 2016 / 431
Yesterday World Market sent out a seemingly innocent email to promote the sale of Torani Syrups from Italy. Hours later an apology was sent out. Continue reading
Michelle Trontz
Trontz Blogs FDA Looking to Regulate Natural Cover
Business
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Brands that Behave Badly Could Bring More Regulations to Good Companies

June 10, 2016 / 444
It’s been almost 15 years since the NOP started restricting the use of the term ‘organic’ on packaging and labeling. It’s been even longer since... Continue reading
Michelle Trontz

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About TMD

I am a creative marketer with an edge. I often work with companies in the natural products and healthy lifestyle space because I have regulatory knowledge, business know-how and a deep understanding of the ‘natural consumer’.

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