Marketing Has and Continues to Undergo Rapid and Major Changes Over the Last Decade.
Mainly because of the influx of marketing messages that one can receive on any given day. It is imperative to reach customers on their many devices and channels, yet simply having a presence is no longer enough to build the long-term relationships needed to sustain success.
Thanks to the growth of marketing technology, all the different components of marketing can now be built to work together to achieve common goals. Imagine your customer on their buying journey with your brand. Does your customer receive the same experience and message regardless if they engage with your brand in a physical store, at an office, at an event or trade show, on a web or mobile app, through a website or eCommerce purchase, catalog, newsletter or through social media? Is each experience on every channel consistent and complementary? Do your marketing materials work together to nurture the first time buyer as well as keep your long-term customers engaged?