Integrated Marketing Builds Better Experiences
Marketing has and continues to undergo rapid and major changes over the last decade. Mainly because of the influx of marketing messages that one can receive on any given day. It is imperative to reach customers on their many devices and channels, yet simply having a presence is no longer enough to build the long-term relationships needed to sustain success.
Integrated marketing goes one step further than traditional marketing, which simply ensures that you’re present in different places. Driven by the digital revolution and the rise of personalization, integrated marketing utilizes a mix of different marketing mediums to deliver a consistent message and a seamless ongoing experience for customers, no matter when and where they interact with your brand.