A Successful Digital Strategy is One that Positions the Customer at its Center

Consumer demands have soured over the last decade, thanks to the rise of technology. Purchasing habits have changed dramatically which shifted how companies market their products and services. Successful campaigns must be built around the customer’s wants and needs. And, reviews and recommendations from friends and family are now more valuable than mass-market advertisements.

Companies that put their customers first find that satisfied customers spend more. They show a deeper loyalty to the brands that created an experience around their personal needs. In turn, that loyalty creates the ability for companies to benefits from lower digital advertising costs with higher levels of engagement. Companies that place their customers in the center of their digital strategies are most likely to achieve and surpass their business goals.

See My Work

Delivering Digital Services that Improve Customer Experiences

As a full-service creative marketer, I take a big-picture approach to the digital services we provide. Everything from the organic and paid marketing campaigns through the content, SEO and user experiences are connected. This is to ensure I achieve a measurable impact on the services I provide and ensure I create change in your business.

Just like consumer demands, digital marketing has undergone major changes in the last decade. Organic reach is a thing of the past and continuous algorithm changes present new technical challenges for SEO strategies. Transparency is no longer just a buzzword, it’s an important business practice that customers will reward you for. The digital word has officially changed, and I am ready to help you differentiate your brand and outperform your competition.

One reason I’m confident I can deliver results is that I have expertise in the key digital channels needed to create an integrated selling strategy. I take the time to learn about your company’s goals and dive deep into customer data to uncover what drives their purchasing habits. I research everything there is to know about your competitors, your target audience, their behaviors and motivations. From there I build a full digital strategy designed to create business opportunities. I weave together inbound marketing initiatives with robust SEO strategies, pay-per-click campaigns, conversational social media content, supporting gated content, lead nurturing, email marketing and landing page testing. I watch, adjust and report on each campaign and ensure my clients see the best results for their media spends.

DIGITAL MARKETING SERVICES

Regardless of the marketing channels chosen to market your company, I continue to develop and adjust your company specific strategy based on your real performance metrics. I use quantitative analytics, business intelligence, audience behavior analysis, engagement, measurement, interest and intent to direct and drive your campaigns. If something didn’t work, I change directions. If I hit big on an initiative, I will focus our efforts to maximize those results. I don’t work in a vacuum. You’ll know what we know, when we know it. Reports will be present and reviewed together. New directions and key decisions will be a team effort. This is a collaborative process. That’s what a true partnership is made of.

MARKETING STRATEGY

Strategy always comes first. Whether you’re building a brand or launching a campaign, every decision is based on in-depth research about your company, customers, competitors and market. This provides us with the insights to identify and recommend the best practices and practical, executable solutions; ultimately accelerating change in your organization.

EMAIL MARKETING

Email marketing is easy, effective and inexpensive. It allows businesses to reach a large number of consumers at a rate of pennies per message. Use it to distribute content, promote an upcoming sale or event, or simply stay connected with your customers by offering them a coupon on a special day. Email marketing can be utilized with just about any other marketing tactic, which makes email an important part of any integrated marketing campaign.

CONTENT MARKETING

Quality content is a key tactic for any company looking to leverage the web as an effective marketing and communications channel. Especially since search engines reward websites that consistently update their content. In order for content to really work, it must be meaningful, cohesive and engaging. It should be SEO friendly, yet be geared to what the reader wants to read. Center your content around answering your customers high intent questions and watch how you will begin to dominate voice search!

DATA ANALYTICS

Let’s face it, we marketers eat, sleep and breathe data. Because of that, companies are more focused than ever on improving their marketing efforts with analytics. I am here to help you improve yours. By using data, I’ll track your customers along their journey, and in doing so provide them with the right information at the right time. I’ll personalize your customer experiences and use insights to paint a clearer picture of what’s working and what isn’t. The data is already here. Let’s make sure you’re using it the best way you can.

SOCIAL MEDIA MARKETING (SMM)

Our social media services are focused on lead generation and sales. Yet, I’ll be the first ones to tell you social media marketing can’t just be about selling. It has to provide real value to build trust with your audience. I don’t just push out posts; I build relationships. Because I work in industries I know and love, I become a part of your community. I listen to your customers and incorporate their ideas and suggestions into new initiatives. I create change on an operational and product level through the relationships created with your customers. I dare you to find another marketer that can say that. 🙂

FACEBOOK MARKETING

In a post Cambridge Analytica scandal error, we think it’s safe to say, Facebook will never be the same again. Reach is down to nothing and costs have skyrocketed with companies seeing a 55-125% increase in advertising costs. Marketers have to dig deeper to show ads to more people (even fake people) just to make enough real impressions to generate a sale. We’re forced to produce better strategies, better creative and create more targeted and meaningful communications. No problem Facebook… bring it on. We got this!

PAY-PER-CLICK ADVERTISING (PPC)

Pay-per-click marketing, or PPC, is one of the most effective ways to quickly increase your website traffic and complement an organic SEO strategy. A PPC advertising campaign can be created by driving targeted traffic from social media networks, niche websites and with a Google Adwords campaign to a campaign specific landing page. I can build ongoing, long-term campaigns or create a short buzz around a specific event, sale or offering.

SEARCH ENGINE
OPTIMIZATION (SEO)

While Google makes hundreds of adjustments to its algorithm, the overall basis to a solid SEO strategy is to focus 100% of the user. Today’s Google’s ranking algorithm focuses on two things the E-A-T of a website (Expertise, Authoritativeness, Trustworthiness) and if your company is based on Y-M-Y-L (Your Money or Your Life). I have decades of experience working in and with YMYL companies and can easily help you communicate your EAT in this new world of search.