Trim Healthy Mama
Packaging Design Partner: Art Direction, Sourcing, Production, Marketing Analysis & Insights and Photo Retouching
Client: Trim Healthy Mama
The THM story started with two sisters who wrote a book about food freedom for women and called it Trim Healthy Mama. It was a self-published book with no expectations, no advertising budget, and no celebrity endorsements. It became a movement as word caught on and friends shared their success “on plan” with others. Trim Healthy Mama became a best-seller, inspired a viral community, and developed a food line. This is where we come in.
As an off-site member of the product development team, I handled everything from sourcing components, branding, artwork development to mitigating marketing copy and claims for compliance purposes on over 100 sku’s. With over 17 years of experience focused in the natural products, vitamins and supplements industry, my extensive knowledge of the both flexographic and digital printing presses along with FDA and GMP regulations has saved the company 10’s of thousands of dollars on each run. For the digital arena, I conducted extensive social media and marketing analysis and provided new insights to help further develop an already heavily engaged community of over 250,000 followers.
› Packaging &Label Design
› Sourcing
› Die-Line Creation
› Photo Retouching
› Print Mechanicals
› Print & Vendor Management
› Product Line Extensions
› Press Checks & Proofing Approvals
› Social Media Strategy & Analysis