New York Triathlon (NYTRI)
Website Redesign, Print Collateral Package (Poster, Direct MailPostcard, Business Card), T-Shirt
Client: New York Triathlon (NYTRI)
The New York Triathlon (NYTRI) has been fully dedicated to putting on fun, safe and successful races throughout the NYC, Staten Island, Long Island and Dutchess County areas since 1983. Since then, over 600 multi-sport events (triathlons and duathlons) are credited to its long history. Over the years, NYTRI has gained a following among 350 members and can boast a reach of around 15,000 athletes in the area. Each year NYTRI puts on seven (7) separate events, with 80% of the events being of sprint distance (quarter-mile swim, 12-mile bike ride and a 3-mile run). This enables the NYTRI events to be an unintimidating event for beginners to enter as well as a well-run event for experienced athletes, such as Ironmen and ultra marathoners.
Initially, NYTRI’s website had worked well to support the multiple annual events for some time, however, while there was steady growth in the industry, NYTRI was on a five-year decline in attendees. NYTRI was looking for a new fresh, modern website using current web-based technology to help expand their reach and grow their membership.
We gave the NYTRI brand a complete overhaul and designed a new website that would easily communicate the friendly and adventurous spirit of their vibrant NYTRI community to a broader audience. The design was based a new photo collage which showcases the iconic event locations, such as New York City’s Central Park and the Staten Island Verrazano bridge, and the successes of the individual athletes. The website was developed on the WordPress platform, making it visually pleasing, responsive and user-friendly. These new website enhancements and improvements provided NYTRI with the ability to offer more information, a smoother user experience, and ultimately provide more value and utility for the members and new athletes of this growing community.
› Brand Development
› Website Design & Development
› User Interface & User Experience
› Content Development
› Print Collateral Design