Pure From Nature
Marketing & Design Partner: Rebranding, E-commerce Website Redesign and Development
Client: Pure From Nature
Pure From Nature essential oil blends were specifically created to harness the power of plants and provide people with the opportunity to live a life with fewer chemicals. As the only water-based essential oil on the market, Pure From Nature’s oils can be used safely in air purifiers to cleanse the air while enhancing the area with the all-natural properties of the botanical extracts.
Selling natural products in a heavily regulated industry requires a complete understanding of FDA regulations and specific knowledge of the natural health movement. The owners/founders of the company were adamant about finding a marketing company that would be able to educate potential customers about the benefits of the products, all while keeping the company compliant. With over 10 years of experience in the health and wellness industry, I was a perfect fit to join the Pure From Nature team.
Redesigning and developing the eCommerce website was the first phase in an extensive rebranding strategy which includes the rebuilding of the company’s internal operations. Within the first three months of launch the number of web orders increased by 84% generating a 125% increase in sales per month. Email marketing initiatives resulted in an average open rate of 23% with an average click-through rate of 3.7%.
› Brand Strategy & Development
› Content Strategy & Development
› E-Commerce Website Design & Development
› User Interface & User Experience
› SEO & Keyword Research
› Email Marketing
› Product Photography
› Digital Design