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Marketing Pricing & Packages

Our marketing packages are customizable to meet your very specific goals and budget, yet structured enough to ensure we are able to produce the best results. Every package starts out with a strategy and a plan. We’ll review your objectives and create the action plan that will best meet your goals. Together, we’ll determine what marketing medium(s) to pursue in any given month and the projects that will have the biggest impact on your profits.

The table below gives an in-depth overview of the marketing mediums, types of projects and campaigns that are available in each package. Each project and campaign will be unique based on your brand’s needs and will need to be evaluated for an estimated number of project hours. Each level/package requires a minimum of a three-month commitment.

Starter Package
Simple Monthly Goals

$2,000/mo
(+Ad spend )

25 Project Hours; 2 Marketing Mediums; 2 Marketing Projects; 1 Marketing Campaign

Professional Package
Simple Strategy, Objectives & Analytics

$3,500/mo
(+Ad spend )

50 Project Hours; 3 Marketing Mediums; 3 Marketing Projects; 1 Marketing Campaign; 1 Lead Gen Campaign Per Quarter

Enterprise Package
Full Strategy, Road Map & Action Plan.

$5,000/mo
(+Ad spend )

75 Project Hours; 4 Marketing Mediums; 4 Marketing Projects; 2 Marketing Campaigns; 2 Lead Gen Campaigns Per Quarter


MARKETING STRATEGY

Strategy always comes first. Whether you’re building a brand or launching a campaign, every decision is based on in-depth research about your company, customers, competitors and market.

This provides us with the insights to identify and recommend the best practices and practical, executable solutions; ultimately accelerating change in your organization.

ProjectStProEnt
Evaluate Existing Marketing Performance✓✓✓
Research Target Market ✓✓✓
Competitive Analysis✓✓✓
Establish Basic Goals✓✓✓
Review Website Metrics (Google Analytics) ✓✓
Review/Define Branding Collateral & Sales Tools ✓✓
Establish Online Branding Strategy✓
Establish Key Performance Indicators (KPI)✓
Establish Buyer Personas of Ideal Customers✓
Integrated Multi-Channel Strategy & Road Map with Agreed Upon Goals & ROI Measurements✓

EMAIL MARKETING

Email marketing is easy, effective and inexpensive. It allows businesses to reach a large number of consumers at a rate of pennies per message. Use it to distribute content, promote an upcoming sale or event, or simply stay connected with your customers by offering them a coupon on a special day.

Email marketing can be utilized with just about any other marketing tactic, which makes email an important part of any integrated marketing campaign.

ProjectStProEnt
Custom Written & Designed Email Template✓✓✓
Email Management (we send the emails for you)1-2 emails per mth3-4 emails per mth4-6 emails per mth
Manage Unsubscribes✓✓✓
Reporting (open/click through rates)✓✓✓
Quarterly Newsletter Driving Traffic to Blog Posts or Sales✓✓
Monthly Newsletter Driving Traffic to Blog Posts or Sales✓

CONTENT MARKETING

Quality content is a key tactic for any company looking to leverage the web as an effective marketing and communications channel. Especially since search engines reward websites that consistently update their content.

In order for content to really work, it must be meaningful, cohesive and engaging. It should be SEO friendly, yet be geared to what the reader wants to read. Center your content around answering your customer’s high-interest questions and watch how you will begin to dominate voice search and increase your following!

ProjectStProEnt
Monthly Content Themes✓✓✓
Editorial Content Calendar & Plan ✓✓✓
Keyword Analysis & Planning up to 5 wordsup to 10 wordsup to 20 words
Blog Posts (up to 1000 words)1 blog per mth2 blogs per mth4 blogs per mth
Infographics & Data Visualization (limitations apply)✓✓
Long Form Articles (up to 3000 words) ✓

SOCIAL MEDIA MARKETING (SMM)

Our social media services are focused on lead generation and sales. Yet, we’ll be the first ones to tell you social media marketing can’t just be about selling. It has to provide real value to build trust with your audience.

In order to drive maximum traffic to your website, it’s crucial to understand the value and benefits that each network provides. We’ll determine the proper network, target your exact demographic and create an offer at the optimal time to ensure you attract relevant followers who will engage with your brand.

ProjectStProEnt
Priority Pages Set Up & Branded Facebook, Instagram, LinkedIn, Twitter (additional channels available at an extra cost)2 priority sites3 priority sites 4 priority sites
Additional Channels-Pages Set Up & Branded Google+, Pinterest, SnapChat (additional channels available at an extra cost)N/A1 additional channel2 additional channels
Weekly Postings on Priority Pages 2 posts (per page/per week)3-4 posts (per page/per week)5-7 posts (per page/per week
Weekly Postings on Additional Pages N/A1-2 posts (per page/per week)3-4 posts (per page/per week)
Custom Graphics ✓✓✓
Basic Social Media Monitoring✓✓✓
Limited, Proactive Social Media Monitoring & Replying to Comments✓✓✓
Community Management Resource for Facilitating Discussions✓✓✓
Boosted Posts✓✓✓
Paid Advertising Campaigns✓✓✓
Recording of Basic Stats✓✓✓
Planned Content (calendar)✓✓
Relationship Marketing w/Proactive Outreach to Customers, Surveys, Info Recorded & Acted Upon✓✓
Social Media Strategy Overview✓✓
Social Media Analysis (competitive snapshot, best time to post, top content)✓
Integrated Multi-Channel Strategy & Road Map with Agreed Upon Goals & ROI measurements✓
Compressive Social Media Action Plan✓
Optimize Investment Plan Based on Monthly Attribution & ROI Review✓

PRINT MARKETING

Have you heard? Print is not dead. Despite the fact that we live in a digital world, or maybe because we live in a digital world, print is making a comeback. Think about it. How can you truly stand out with the influx of social posts, emails and digital ads? You stand out with your printed materials.

As an integrated agency, we’ll make sure all your printed materials are created with a digital connector to ensure you are driving traffic to your website, capturing a lead or making a sale.

ProjectStProEnt
Starter Identity Package - Logo, Social Media/Web Sizing Kit, Color Specs & Business Cards (up to 3 lots-additional lots an additional charge)✓✓✓
Sell Sheets✓✓✓
Direct Mail Postcard & Flyers✓✓✓
Trifold Brochure ✓✓
6-8 Panel Brochure✓
Full Identity Package - Logo, Social Media/Web Sizing Kit, Color Specs, Business Card, Letterhead (traditional & digital), Envelope, Brand Style Guide✓

ADVERTISING & PR ADD-ONS

Customize your marketing plan even further by adding on additional advertising and PR services. Work with our Google Certified SEO Partner for Google AdWords campaigns, our Public Relations Partner Agency for earned media placements and our Media Planning & Buying Partner for placing the print, digital and radio campaigns we can create for you.

ProjectStProEnt
Google AdWords PPC Campaign (via Google Certified partner)Custom PricingCustom PricingCustom Pricing
Print Ad (creation & placement) Custom PricingCustom PricingCustom Pricing
Radio Ad (creation & placement) Custom PricingCustom PricingCustom Pricing
Earned Media (via Public Relations Agency Partner)Custom PricingCustom PricingCustom Pricing

MONTHLY CAMPAIGNS

Getting long-lasting results in marketing takes time and results don’t happen instantly. Especially when you are working with a limited budget. For this reason, we created a system that allows us to work on small, fast and ever-changing projects throughout the month, while simultaneously offering a more thought-out, integrated project that entails a larger investment of time to complete.

Monthly campaigns are typically geared to promote a particular sale or event, used to gain more followers and traffic, or needed to build out a long-term revenue building initiatives such as automated emails or a loyalty program.

CampaignsStProEnt
Proximity Marketing (close range/ Geo Marketing)✓✓✓
Social Media Promotions Integrated w/Email Marketing (two-channel campaigns)✓✓✓
Multi Channel Countdowns to Events/Sales (series of 3-5 posts)✓✓✓
Custom Landing Page w/Call to Action✓✓
Custom Written & Design Automated Email Marketing Campaign (series of 3: welcome email to new subscribers, happy birthday, anniversary, time to reorder, etc.) (subscription to marketing automation software required)✓✓
List Building Campaign✓✓
Loyalty Programs✓✓
Social Media Follower Campaign (strategy, execution & monitoring)✓
Social Media Conversation Campaign (strategy, execution & monitoring)✓
Thought Leadership Article (5000 words)✓
Video (strategy, storyboard, execution & promotion of a simple animated GIF video)✓
Lead Generation Multi-Channel Campaign (strategy + landing page + promotion for up to 3 channels)✓

QUARTERLY CAMPAIGNS

Big projects offer big results. But they also require a larger investment in hours to complete. We created our quarterly campaigns specifically so we can offer our clients big-budget projects at a manageable cost.

By breaking up a larger project over a three month time period, you’ll be able to build consistent revenue from the smaller projects while still having the time (and budget) to invest in a larger, long-term marketing initiative.

CampaignsStProEnt
Product/Service Launch Campaigns✓✓
Cause Marketing Campaign (strategy + execution for up to 3 channels)✓✓
Booklet/Catalog (up to 8 pages) w/Digital Connector✓✓
Booklet/Catalog (up to 16 pages) w/Digital Connector✓
Variable Data Direct Mail Campaign w/Digital Connector (up to 10 segments)✓
Lead Magnet - Premium Content Offer (PDF Downloadable) w/Landing Page + Promotional Campaign Graphics✓
Custom Written & Design Automated Email Marketing Campaign Series - up to 10 emails (subscription to marketing automation software required)✓
Personalized (one-to-one) Campaign (subscription to marketing automation software required)✓
Animated Infographic - Explainer Video (up to 60 seconds)✓

REPORTING

We don’t just assume your marketing is working. We keep track of the data to make sure it’s working. Data provides everyone with the vital information needed to make informed decisions. It ensures all brand assets are working together to accomplish goals and will reveal any internal or external issues that need to be addressed in a timely manner.

We watch and analyze the data on every campaign in order to improve marketing performance and to get actionable insights for future projects. Our reports will suggest what tweaks we may be able to make on a monthly basis that can really determine whether or not we will reach our annual goals.

Report Type & FrequencyStProEnt
Basic Annual Report✓✓✓
Full Annual Report including Analytics Review, Strategy & KPIs✓✓
Quarterly Report Including Analytics Review, Strategy & KPIs✓
Campaign Reporting Analytics Review, Strategy & KPIs✓



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