Breaking Down Digital Barriers with Face-to-Face Encounters

We live in a digital world and that will never change, nor should it. But sometimes we have to remember how to be human again. One way is to build a solid one-on-one relationship with the consumers who you want to learn about, understand, trust and love your brand. Human encounters with consumers is what will bring your brand to life.

Meeting your customers face-to-face gives them the opportunity to engage with your brand with all five of their senses. Not just with sight and sound as we often do on social media and other forms of digital marketing. Consumers not only get the chance to taste, touch and smell a product, they also get to meet the people behind the brand. They get to meet you! This opportunity or ‘experience’ is what experiential marketing is all about. And in our digitally driven world, this genuine interaction matters more than ever.

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Sometimes to Reach Customers, You Have to Get Out into the Real World

Over the past few years, we have moved from the digital revolution into the age of the customer. Customers are empowered more than ever as they can access information and educate themselves on products and services online, in real time. This occurrence has propelled the not-so-new concept of experiential marketing forward.

Experiential marketing includes everything from street teams and pop-up events through mobile tours and trade shows. It’s more than just having a presence at an event, it’s about making the interaction between your brand and a potential new customer a memorable experience.

My experiential marketing services cover everything you need to create and deliver unforgettable live experiences. Our expertise in brand strategy, concept design, technology, location planning, logistics and production will help you create the magical and practical live activity that will help you build your brand love with consumers.

EXPERIENTIAL MARKETING SERVICES

CONCEPT &
CREATION

Looking for those face-to-face customer experiences but not sure where to start. I’ll help you determine what the best experiential marketing options are for your brand that will help build awareness, create brand love, generate leads, increase sales and work well with your budget.

PRODUCT
SAMPLING

Product sampling is one of the most effective and necessary ways to introduce new products to potential consumers. Creating a product sampling campaign goes far beyond finding a place to dole out your products. It starts by creating a sample size of your product. I’ll bring out packaging expertise to the table and help you develop a cost-effective product sampling solution that won’t wreak havoc on your overall margins.

ROAD SHOWS &
POP-UP RETAIL

Taking your brand on tour can be one of the best ways to get out in front of customers. And it can be done on a variety of budgets. I develop road tours to visit shops, festivals and shows in strategically planned, cost-effective waves to build a buzz and generate sales.

EVENT
SPONSORSHIPS

Creating strategic partnerships with other brands that align with your mission and key target audience as a sponsor is a win-win situation for all parties. A well-thought-out sponsorship program in which your brand’s value is communicated to a partner audience can create opportunities for above-board experiences with an already vetted audience.