Regardless of Event Type, I Help Create Long-Lasting Relationships

Companies have been using events to foster two-way relationships with their customers for decades. Today, most brands recognize that event marketing is still an integral part of their integrated marketing mix.

The concept of events has not changed. Thanks to digital, the delivery is different. As event marketers, we know that while we have transformed into a digital society there still is no better way to build upon a digital relationship than with a face-to-face interaction.

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I Build Business Minded Events to Create Meaningful Connections

I know better than anybody that no two events are the same. Whether it’s a trade show, a training, a race or a launch, countless hours of work and planning go into organizing a successful event. Anyone who’s ever been involved in organizing one understands just how many hundreds of moving parts there are such as sourcing the right venue, finding the right speakers, bringing in a targeted audience and attracting key sponsors. Each event will have its own goals and objectives and must be planned in accordance to meet its key performance indicators (KPIs).

As a branding studio, we know brand building is about creating meaningful relationships between you and your customer. It doesn’t happen after a one-time meeting and it doesn’t happen overnight. It takes time to turn those meetings into a series of ongoing mutually beneficial connections. Because of that, my work doesn’t stop once the event is over. That’s when I start to work on building momentum off the event itself, to create a series of digital interactions with your attendees. When that happens, you have built a true ongoing relationship.

SPECIALIZED EVENT SEGMENTS

HOSTING AN EVENT

I work with companies, both large and small, to create memorable events that build emotional connections between brands and their audiences. As a customer-centric marketer, I use consumer data to make decisions and develop unique experiences that produce measurable results.

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ATTENDING AN EVENT

As traditional and digital advertising channels become more congested, many brands are focusing their marketing efforts on building experiences. A well-planned experience has the potential to generate new leads, increase sales, build brand advocacy and can make customers feel more valued.

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EVENT MARKETING SERVICES

I combine insights from sales metrics, social media chatter, industry market knowledge and consumer behavior to uncover the roadmap that will help create a successful (financial or with awareness) experience. Once the event has passed, I then build on the momentum created to fuel future successes. I do this by advancing the relationships I created with the face-to-face experience by implementing an ongoing digital program to develop that relationship into brand love. And that my friend is what event marketing is all about.

When it’s time to build your event plan, we’ll think of everything so you don’t have to. Whether you are hosting an event or attending one, I can help:

Identify New Opportunities to Create or Build Business Relationships

Develop Strategic Plans to Define & Achieve Sales Targets

Build Audience Personas to Define the Needs of Your Target Market

Create, Cultivate & Maintain Ongoing Customer Relationships

Pre-Event Selling Activities & Marketing Strategies

Post-Event Lead Nurturing Activities

Logistics, Production & Execution

Event Branding & Collateral