Dietary Supplement & Nutraceutical Packaging

Today’s consumers want more from the companies who produce their products. And, one of the first places a person will look to learn more about your company will be on the product’s label. Your dietary supplement label must be able to speak to a new breed of consumers yet still stay within all the regulatory stipulations instituted by the FDA. I’ll be the first one to tell you… this is no easy feat.

Dietary supplement packaging is probably one of the few industry sectors that requires someone with a specialized skill set to help navigate the complexities of bringing such a highly regulated product to market. There are so many things to consider as consumers (and government authorities) will scrutinize everything from product formulations, ingredient lists, supplement facts and testing. Looking to make environmentally friendly claims, then your sustainable packaging solutions also must meet strict requirements as well.

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Consumer Demand for Supplements is on the Rise, as is the Competition in the Marketplace

Today, brands have to invest more time and effort than ever before into their product’s packaging and marketing initiatives to attract a loyal customer base. I am here to make sure the decisions you make regarding your product’s packaging and marketing will safely and positively impact your brand’s value and profits.

You may have heard it takes a village to build a brand. That is definitely the case when dealing with dietary supplements. I team up with contract manufacturers, suppliers, FDA compliance experts and third-party labs to ensure that the information stated on your packaging, labeling and marketing materials are accurate. I will also work with you to help make sure you have the information and documentation on hand to support the marketing claims you wish to make about your product. I do this before any work on the product branding and labeling begins.

Building a Supplement Company is No Easy Task, I Implemented Ideas that Will Affect this Brand for Years to Come

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dietary supplements and sample size product label designs

Nutraceutical Manufacturers Know Compliance is Just as Important as Design, That’s Why They Trust Me to Support In-house Teams

There are not many packaging designers with boots on the ground dietary supplement manufacturing experience. When it comes to manufacturing supplements, I’ve seen it all… problems and successes alike. Because of this, I take as much care to look at what’s going on inside the bottle as I do on what should be said on the outside label.

Once I have a handle on the information regarding your formula, my creativity kicks in. I start the design process by learning everything I can about your company, competitors and customers. I want to understand how and why you developed your company in the first place to make sure we successfully showcase its true value in the package’s narrative and design. I’ll review (or create) your marketing and sales strategy as the final distribution will directly influence and can sometimes dictate package design elements. For example, retail distribution and selling on Amazon will require a registered barcode while direct-to-consumer ecommerce website sales do not.

From there your dietary supplement label will start to take shape. I’ll work with vendors to ensure we selected the right materials for your project and create any custom elements that will help make your product stand out. With over 20 years of packaging design and production experience, I can develop and deliver on any packaging design technique imageable.