Natural & Functional Foods Packaging

The overall impact food has on one’s health and well-being is on most Americans’ minds these days. And with that comes a rise in consumer expectations for natural products that support a healthy lifestyle and have the potential for reducing health risks.

Because of this, the number of consumers who are paying close attention to the ingredients on labels is at an all-time high. They’re taking the time to look beyond the nutritional characteristics of a product and will review the marketing claims to determine if a product is healthy or not. With the overall definition of ‘healthy’ varying, brands that honestly and ethically promote the benefits of their products will be poised for success.

Informed consumers will take things one step further and look for transparent information such as what ingredients are in the products as well as how those ingredients are produced and sourced. This demanded for greater transparency in on the rise, and those companies who are responding timely have seen both brand loyalty and profits soar.

Package designs that not only visually stand out amongst competitors but explains the added value and benefits of the ingredients will help to build a loyal customer base. Especially when new to natural consumers are comparing your product to lower-priced, mass-produced options.

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While natural is the most sought-after attribute among consumers looking for healthy food items, these packaged goods typically come with a higher price tag. Most healthy food brands are small to medium-size players and don’t have the buying power of bigger companies. Without the competitive advantage of price, natural food marketers and designers must rely on brand values and product benefits to sway consumers their way.

Consumers will stumble across new brands at the supermarket where an eye-catching package design can make a product pop off the shelf. Key elements such as the name, tagline, ingredients and narrative can draw them in, while a quick mobile search on the brand can help seal the deal. When solely selling online, companies can create a dialogue with consumers to help them understand the product and its attributes. The content then becomes a transformative lever which can help the products first be found through SEO, then chosen, used, repurchased and of course reviewed.

I fully understand that to earn the loyalty of consumers, brands need to try harder than ever before. Because of this, I take special care when branding natural or functional foods or when creating any package for a food item. I pay close attention to ensure that the product meets the nutritional requirements for the claims you intend to make and help navigate the certification processes when looking to use regulated food badges such as Organic, Non-GMO and Gluten-Free. To do this, we’ll team up with contract manufacturers, suppliers, FDA compliance experts and third-party labs to ensure that your company’s product is being built on a solid foundation of accurate information.

Trim Healthy Mama’s natural product package designs
sample package designs

Once I have a handle on the information regarding your product, my creativity starts to kick in. I start the process by learning everything I can about your company, competitors and customers. I want to understand how and why you developed your company in the first place to make sure I successfully showcase its true value in the package’s narrative and design. I will review (or create) your marketing and sales strategy as the final distribution will directly influence and can sometimes dictate package design elements. For example, retail distribution and selling on Amazon will require a registered barcode while direct-to-consumer ecommerce website sales do not.

From there your package design will start to take shape. I will work with vendors to ensure we select the right packaging materials for your project and create any custom elements that will help make your product stand out. With over 20 years of package design and production experience, I can develop and deliver on any packaging design technique imageable.

Today, brands have to invest more time and effort than ever before into their product’s packaging and marketing initiatives to attract a loyal customer base. I am here to make sure the decisions you make will safely and positively impact your brand’s value and profits for years to come.

When Doing a Redesign, it’s important to Make Changes Progressively to Ensure Customers Still Recognize Their Brand.

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