While natural is the most sought-after attribute among consumers looking for healthy food items, these packaged goods typically come with a higher price tag. Most healthy food brands are small to medium-size players and don’t have the buying power of bigger companies. Without the competitive advantage of price, natural food marketers and designers must rely on brand values and product benefits to sway consumers their way.

Consumers will stumble across new brands at the supermarket where an eye-catching package design can make a product pop off the shelf. Key elements such as the name, tagline, ingredients and narrative can draw them in, while a quick mobile search on the brand can help seal the deal. When solely selling online, companies can create a dialogue with consumers to help them understand the product and its attributes. The content then becomes a transformative lever which can help the products first be found through SEO, then chosen, used, repurchased and of course reviewed.

Here at TMD, we fully understand that to earn the loyalty of consumers, brands need to try harder than ever before. Because of this, we take special care when branding natural or functional foods or when creating any package for a food item. We pay close attention to ensure that the product meets the nutritional requirements for the claims you intend to make and help navigate the certification processes when looking to use regulated food badges such as Organic, Non-GMO and Gluten-Free. To do this, we’ll team up with contract manufacturers, suppliers, FDA compliance experts and third-party labs to ensure that your company’s product is being built on a solid foundation of accurate information.