The Evolution of a Brand
Every year, 95 percent of new products fail. Why? Because consumers didn’t find enough value in the products’ packaging to give it a second look, or worse, drop it in their cart.
Packaging is just as important as the product itself. It’s the consumer’s first point of contact with a product and has to do the job of explaining the advantages of what’s inside the box or bottle. Done well, a brilliantly written and designed package will make someone try a new brand or product they’ve never heard of. If it falls short of delivering the value of the product, well that poor product will be left behind.
In 2014, Trim Healthy Mama launched a new line of natural food and personal care products. As a young company, they knew they had great products but needed a little extra help with the branding and technical aspects required for creating an entire line of attractive and compliant packages. They knew great packaging designs would be vital for their growing startup and that it would have a direct impact on sales and the company’s overall growth. Over the course of three years, I provided the expertise needed to help bring over 100 natural products to market.
Photo Credit: THM