How a Small, Yet Social Community Can Drive Growth
Likes, shares and the number of followers are on everyone’s mind when it comes to social media metrics. The question is, how do those metrics amount to sales? While industry giants such as Active and Athlinks spoke of an overall 12% decline in race registrations, the New York Triathlon was able to continue the momentum it gained from last years turn-around with an overall 47% year over year growth in attendees. How did I do it? I concentrated on the metrics that mattered the most.
When building an active, social media community that results in a lift in sales, the most important metrics that matter are how much awareness are you generating, is your community engaged and better yet, how often are they converting? I spent this last year focusing on the key metrics that mattered, which resulted in the ability to build relationships in a small, highly targeted community of athletes – from around the world.