A Brand is So Much More Than a Logo or its Visual Elements. It’s the Ability to Deliver a Consistent Experience to Your Customer, Anytime and Anywhere.
Your brand is your company’s promise to your customer. It tells them what they can expect from your company and defines your offerings from your competitors. The trick with branding is to attract and retain loyal customers by always delivering a product or service that is aligned with what your brand promise is to your customers. Successful branding is about delivering that promise, while still staying agile and constantly moving in line with market trends and emerging channels.
The difference between marketing and branding is branding is the compilation of your company’s characteristics, values, products and/or services. Marketing is the process of communicating your ‘brand’ to the world. Your brand will always remain in the hearts and minds of a customer long after a marketing campaign has come and gone. Because of this, branding should precede any and all marketing efforts as branding is what ultimately encourages someone to not just buy a product but to continue a relationship with your brand on a long-term basis.